The past few months have included a steep learning curve on how to create and offer The Power of TED* (*The Empowerment Dynamic) as an e-book (to the uninitiated – which I was – that means “electronic books). It has also been an application of Dynamic Tension in creating an envisioned outcome.
For those who have not yet read TED*, Dynamic Tension is central to The Empowerment Dynamic and Creator Orientation. It involves three primary steps: 1. defining the Vision/Outcome: 2. discerning Current Reality (both aspects that Support and that Inhibit manifesting the Outcome); and 3. taking Baby Steps.
We set out with the intention of offering TED* in as many e-book formats as possible (we were surprised to learn how many there are!) and have them available before the holiday gift-giving season. That was the Vision/Outcome to be created.
As we began our Current Reality, one of the primary “supports” was that The Power of TED* is self-published, so we did not need to convince or consult someone on the decision to move ahead with e-book publishing. One of the primary “inhibitors” was that we did not know anything about the process.
So, we investigated and learned – and took countless baby steps. We were very excited when we learned about Smashwords, an e-publishing service that would translate The Power of TED* into all the e-book formats. The book was converted to the base format and submitted. We hit the “send” button and before we knew it, TED* was up on the site and available. Hurray!
Only there was a glitch. The illustrations contained in the book ended up looking like little icons and, in some cases, were unidentifiable. Indeed, this was a baby step away from the intended outcome.
That required us to reassess our Vision/Outcome. Was it more important to have the illustrations or to make the content of the book available electronically? We decided on the later – that those who choose to read on e-readers are most interested in the content and concepts. The illustrations were deleted and the book resubmitted.
As we harness Dynamic Tension in creating envisioned outcomes, each baby step we take helps move closer to – and/or become clearer about – our vision. In this case, it became clear that the vision of e-publishing the content was more important than the wonderful illustrations in the book.
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