On Monday, I wrote about our learning curve in publishing e-book editions of The Power of TED*.  That same day we learned about the challenge of locating Amazon’s Kindle version.  If you search for “Power of TED” the book does not appear.  If you search for David Emerald or for “Power of TED*” (with the asterisk), it shows up.  Since most people don’t think of including the asterisk, we are dropping that from the title as it appears on Kindle (which should be corrected soon).

But it got me thinking about the importance of the little asterisk – and it’s importance symbolically, as well as graphically.

First, the asterisk in TED* refers to *The Empowerment Dynamic.  That is one purpose of the asterisk – to call attention to that which it refers.

Second, it is symbolic of the six roles contained in the Dreaded Drama Triangle (DDT) and The Empowerment Dynamic (TED) and reminds us of the shift from the DDT roles of Victim, Persecutor and Rescuer to their “antidotes” of Creator, Challenger, and Coach contained in TED.

Lastly, there is an intentional purpose for the six-pointed sand dollar pendant on the cover of the book.  In reality, sand dollars have only five points.  Thanks to the magical touch of the book designer, we are able to depict the sand dollar with six points to connect – symbolically – to the asterisk reminds us of the six roles (as referenced above).

So, while it may be missing in the title on the Kindle page, the asterisk is an essential graphic and symbolic reminder of TED* (*The Empowerment Dynamic) and the importance of shifting from the DDT to TED.

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